#MISSINGTYPE – Blood Donation

#MISSINGTYPE – Blood Donation

11 June 2019
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Have you noticed it? Take a close look at the title of this week's brochure cover!

For us to properly understand the word “Cactus”, the letter “a” is just as vital as donating blood from blood group “A” is for the survival of a person in a sick or critical condition.

If in Luxembourg so many people are still here with us today, this is thanks to our everyday heroes. Extremely discreet, these heroes have no superpowers, no cape, cannot fly and there’s absolutely nothing invincible about them. And yet, these heroes save lives! Their name: the blood donor.

On 14 June, countries around the world celebrate World Blood Donor Day.

Cactus supports the Luxembourg Red Cross’s "Missing Type" campaign to raise awareness of the importance of this life-saving gesture.

You too can be a hero for someone.

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