“Listen to the crunch of the crust, breathe in the fragrance of the sourdough, touch the soft honeycombed crumb and let yourself be swept away and enjoy the authentic flavours of real bread. Yes, because this unique taste is the signature of the artisan baker’s expertise – the baker who follows all the key steps to produce properly fermented bread!
The quest to find good bread goes hand in hand with choosing a high-quality diet.
In the 20th century, the huge influx of swelled cereals, crackers and cheap industrially-produced bread packed with all sorts of artificial additives and improvers, led to the slow decline of artisan bakers and their specialist know-how.
Fortunately, over the past few years, passionate artisans have been fighting to protect their crust and to give consumers a taste again for the sort of bread we used to eat, bread which benefits from being slowly kneaded, left to rest for a long time and which is made from natural sourdough, whose health benefits we’re all aware of.
It’s true that we’re a supermarket and that we don’t produce bread, but just like artisan bakers, we’re totally committed to providing you with the finest breads.
How? By carefully selecting our partners and demanding that they use top-quality ingredients and expertise that respects both people and nature.
But also, by guaranteeing you fresh bread daily, properly baked and professionally checked by our specialist staff.
So, we invite you to come to our Cactus bakeries and discover or rediscover the 'Pains & Tradition' range made by our partner who champions 'slow baking' and real bread.”